Gardman at Glee

“It’s been a real pleasure working with Jim, Patricia and the team, you’ve been a huge help and support on all the projects we’ve briefed to you and you’ve been our saving grace!! So a massive thank you for being so flipping amazing” Rebecca Griffiths, Head of Marketing – Gardman Ltd

Gardman is the UK’s leading garden products supplier. It offers some 4,000 lines across various different categories, such as gardening equipment, garden living and furniture, garden leisure facilities as well as wild bird care and pet care products.

Having recently undergone a management buy-out backed by private equity fund Rutland Partners, the company is in a strong financial position.

This, combined with their strong reputation as a market leader, has allowed them to develop their business practices by improving product range and committing continued focus to recently launched brands. As a result, they expect to be able to deliver higher levels of service to their customers.

Glee
Gardman is the UK’s leading garden products supplier. It offers some 4,000 lines across various different categories, such as gardening equipment, garden living and furniture, garden leisure facilities as well as wild bird care and pet care products.

Having recently undergone a management buy-out backed by private equity fund Rutland Partners, the company is in a strong financial position.

This, combined with their strong reputation as a market leader, has allowed them to develop their business practices by improving product range and committing continued focus to recently launched brands. As a result, they expect to be able to deliver higher levels of service to their customers.

The campaign and event
We coined the strapline ‘Our investment, your growth’ in the belief that it aligned with Gardman’s business message, and purveyed its brand strategy over the coming 12-month period.

In addition to this, various other marketing materials were produced, such as engaging point of sale material, promotional advertising as well as new product display areas. The exhibition stand was designed accordingly, along with graphics to accompany the hospitality areas. They detailed both key points of the business in an attractive and appealing manner.

The campaign can be considered a success with Gardman seeing a growth in business by 200% following the introduction of the new brand strategy

What we did

  • Event identity and branding
  • Stand design
  • Iconography
  • Point of Sale
  • Product display areas
  • Marketing material
  • On and offline advertising

Why not check out our other projects for AmariLevi’sHomebaseLudlow Nut Company and Pago

Read more about our branding services.

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