Levi’s were in a difficult position: it had high status among both younger consumers, in their late teens and early twenties as well as older consumers who were coming back to the brand, now in their forties. Both were attracted by its classic status but both still wanted something for today. We produced a set of fundamental principles for use of the Red Tab device, which would create consistency whilst allowing enough flexibility for the brand to evolve in the future.

What we did

  • Advertising
  • Branding
  • Brand Strategy
  • Brand Positioning
  • Brand Guidelines
  • In-store Marketing
  • Literature
  • Packaging
  • Photography
  • Web Design

Why not check out our other branding projects for The Garden & Home Co.Levi’sHomebaseLudlow Nut Company and Ledbury Food Group

Read more about our branding, web design and ambient advertising services.

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