To develop The Garden & Home Co. brand across a number of product ranges which could be applied to packaging, point of sale, marketing materials and advertising.
The Garden & Home Co.
The Garden & Home Co. brand offers consumers a choice of products across the popular home and garden category such as clocks, wall art and candle hardware, inspired by high street fashions and current trends in garden and home décor.
Lifestyle themed merchandising displays and coordinating packaging was developed for maximum shelf appeal, to encourage link sales and increase basket spend. This was backed with a targeted consumer-marketing plan that would drive footfall and encourage online sales.
Each product range was based on a theme, such as Parisian Chic, Urban, Global, etc. We created a unique series of patterns that would reflect the nature of each theme to be used across all communications and touch points. We also developed a set of playful tag lines for each of the product categories that suggested the product usage, for example Doormats uses ‘Place feet here!’ and Lighting uses ‘What a bright idea’.
What we did
- Brand identity, brand development and positioning
- Themes and colour palettes for product ranges
- Design guidelines
- Point of Sale
- Product display areas
- Marketing material
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